If you’re new to the world of social media marketing, it’s easy to quickly become intimidated by the sheer amount of information available to you. And while having access to a wealth of information can certainly be useful, the digital media marketing community doesn’t typically do a good job of helping small business owners get started with social media marketing.
That’s why today, we’re going to walk you through the simple, two-step process to getting started with your social media marketing strategy. By the time we’re done here, you’ll not only be armed with the knowledge you need to succeed, but you’ll also understand the logic behind this process and be one step closer to dominating the digital media marketing ecosystem.
- Create Unique, Compelling Content
Here’s the thing you need to understand about social media marketing strategies: they rely heavily on the quality of the content you publish. A mechanically sound marketing strategy is useless if what you’re promoting isn’t worth your audience’s time.
Whether you like to admit it or not, the content that you create will have a massive impact on the future success of your business. It will affect everything from how prospects and customers perceive your business to how easily they’re able to find you through both organic and paid search. Social media marketing strategies can take a variety of forms, particularly in the content you use to promote your brand. But at its core, your strategy needs to have an emphasis on quality of posts over quantity of posts.
An original piece of content with a unique value proposition is going to do wonders for your online reputation. If executed properly, that single piece of content can be the driving force that entices your target audience into sharing your content on social media. And being able to leverage the power of digital word-of-mouth is an absolute must for any effective social media marketing strategy.
Of course, it’s not just enough to create a single piece of compelling content. The modern consumer isn’t some grand mystery; the film People You May Know speaks to how ordinary even the biggest influencers online can really be. They expect content on a regular basis, and if you’re not able to meet those demands, you’ll quickly be forgotten. All of this leaves us with a single question, “how do you actually create unique, compelling content?”
To create truly unique content that will trigger engagement, you need to start by ensuring that it’s value-driven. For whatever reason, there are too many marketers and small business owners trying to use blogs as a way to promote their products and services.
While there’s nothing wrong with a strong call to action (CTA), trying to pass off self-promotion pieces as value-driven posts simply won’t work. The modern consumer is too savvy for that.
Instead, focus on the pain points of the modern consumer and figure out how to address their most common problems. The approach to creating value-driven content relies on two things: focusing on thought leadership and guiding your audience towards the future of your industry, or making actionable content with tangible solutions that your audience can apply to their problems today.
- Share That Content
Beyond the creation of your content, you need to determine the right way to share it and promote it. One of the most appealing aspects of creating a social media marketing strategy is the understanding that the inherent reach of social media will give you access to opportunities that otherwise wouldn’t exist.
No matter what kind of business you’re running, you’re no longer restricted to your general physical proximity when it comes to sales. That being said, finding an effective way to leverage that potential and spread your message can be quite the challenge. In the digital media marketing world, one of the most common debates is discussing whether or not organic traffic on social media is dead.
With there are plenty of ways you can analyze this issue, the reality of promoting your business on social is that, on some level, you’ll need to be ready to pay for ads. And while it may not be ideal, the truth is that taking advantage of the power of Facebook Ads or Instagram Ads can actually help increase the effectiveness of your social media marketing strategy in some pretty noticeable ways.
If you start trying to advertise online with Instagram or Facebook, the first thing you’ll notice is the sheer amount of tools you have at your disposal. You’re able to choose not only the kinds of ads you want to run, but you can also choose:
- What kind of people are seeing them
- How much of your marketing budget is spent on a daily basis
- What kind of conversion you’d specifically like to get out of this interaction
One the most useful components of using Facebook Ads is the heavy emphasis they have on meaningful metrics.
Whether you’re selling the next big thing in tech, like the Angee home security system, or offering personal development coursework for new entrepreneurs, social media marketing can take your business to the next level.
What social media marketing strategies are working in your business? Share your insights in the comments.